Title: London Services

HIV prevention ad campaigns

Use the links below to go to one of the following previous HIV prevention advertising campaigns produced by GMFA. Adverts developed by the Positive Campaign Group at GMFA to promote the health of men living with HIV can be viewed on the Positive Gay Guide website.

If you have any comments on the adverts you see in the press or on this page, please email londonservices@gmfa.org.uk.

  1. Know Your HIV Status
  2. Arse Facts
  3. How do you know his HIV status?
  4. Under the Influence
  5. Reasons
  6. Headlines
  7. RelationTips
  8. Condoms - buy them, carry them
  9. Responsibility
  10. Cum Outside
  11. Why Don't They Tell?
  12. HIV Status
  13. How HIV works
  14. Use Lube
  15. Sex Tips
  16. Express Yourself
  17. Condoms - Just As Safe!
  18. You Can't Spot Them All
  19. Relationships
  20. Enjoy Fucking

Know Your HIV Status - Autumn 2008

Message: You are better off testing and knowing what your HIV status is.

Ad for Know Your HIV Status campaign
Advert 1 JPEG (519 KB) PDF (279 KB)
Advert 2 JPEG (450 KB) PDF (279 KB)
Advert 3 JPEG (554 KB) PDF (279 KB)



Arse Facts - Summer 2008

Message: Useful facts about the arse to help make sex safer.

Ad for Arse Facts campaign
Advert 1 JPEG (166 KB) PDF (112 KB)
Advert 2 JPEG (173 KB) PDF (138 KB)
Advert 3 JPEG (175 KB) PDF (127 KB)
Advert 4 JPEG (172 KB) PDF (126 KB)



How do you know his HIV status? - Spring 2008

Message: It is difficult to guess someone's HIV status.

Ad for How Do You Know His HIv Status campaign
Advert 1 JPEG (166 KB) PDF (112 KB)
Advert 2 JPEG (173 KB) PDF (138 KB)
Advert 3 JPEG (175 KB) PDF (127 KB)
Advert 4 JPEG (172 KB) PDF (126 KB)



Under the Influence - Winter 2007

Message: Drugs and alcohol can affect the decisions you make about safer sex.

Ad for Under the Influence campaign
Advert 1 JPEG (129 KB) PDF (362 KB)
Advert 2 JPEG (135 KB) PDF (390 KB)
Advert 3 JPEG (241 KB) PDF (652 KB)
Advert 4 JPEG (153 KB) PDF (412 KB)



Reasons for choosing safer sex - Spring 2007

Message: Think about your reasons for practising safer sex.

Ad for Reasons for staying safe campaign
Advert 1 JPEG (129 KB) PDF (362 KB)
Advert 2 JPEG (135 KB) PDF (390 KB)
Advert 3 JPEG (241 KB) PDF (652 KB)
Advert 4 JPEG (153 KB) PDF (412 KB)
Advert 5 JPEG (170 KB) PDF (471 KB)
Advert 6 JPEG (133 KB) PDF (363 KB)

HIV Headlines - Winter 2006

Message: Stuff you should know about HIV.

Ad for HIV Headlines series
Advert 1 JPEG (85 KB) PDF (1.91 MB)
Advert 2 JPEG (72 KB) PDF (1.78 MB)
Advert 3 JPEG (87 KB) PDF (1.87 MB)
Advert 4 JPEG (79 KB) PDF (1.83 MB)
Advert 5 JPEG (94 KB) PDF (1.99 MB)
Advert 6 JPEG (65 KB) PDF (1.73 MB)

RelationTips - Spring 2006

Message: Tips for keeping you and your boyfriend close, safe and happy.

Ad for RelationTips series
Advert 1 JPEG (421 KB) PDF (268 KB)
Advert 2 JPEG (432 KB) PDF (272 KB)
Advert 3 JPEG (450 KB) PDF (345 KB)
Advert 4 JPEG (443 KB) PDF (325 KB)
Advert 5 JPEG (443 KB) PDF (288 KB)


Condoms: buy them, carry them - Autumn 2005

Message: Make sure you have condoms when you need them. Buy them and carry them.

Ad for Condoms buy them carry them series
Advert 1 JPEG (118 KB) PDF (3.01 MB)
Advert 2 JPEG (121 KB) PDF (3.16 MB)



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Responsibility - Summer 2005

Message: Everyone is responsible for stopping HIV.

Ad for Responsibility series
Advert 1 JPEG (224 KB) PDF (1.02 KB)
Advert 2 JPEG (168 KB) PDF (681 KB)
Advert 3 JPEG (194 KB) PDF (749 KB)
Advert 4 JPEG (218 KB) PDF (863 KB)



Cum Outside - Spring 2005

Message: If you fuck without condoms, cum outside.

Ad for Cum Outside series
Advert 1 JPEG (228 KB) PDF (248 KB)
Advert 2 JPEG (218 KB) PDF (249 KB)
Advert 3 JPEG (249 KB) PDF (310 KB)




Why Don't They Tell? - Autumn 2004

Message: Why men with HIV do not always say so before having sex.

Ad for Why Dont They Tell series
Advert 1 JPEG (393 KB) PDF (387 KB)
Advert 2 JPEG (403 KB) PDF (417 KB)
Advert 3 JPEG (387 KB) PDF (397 KB)
Advert 4 JPEG (405 KB) PDF (385 KB)



HIV Status - Summer 2004

Message: Know your HIV status and understand what it means.

Ad for HIV Status series
Advert 1 JPEG (317 KB) PDF (820 KB)
Advert 2 JPEG (412 KB) PDF (821 KB)
Advert 3 JPEG (407 KB) PDF (906 KB)
Advert 4 JPEG (368 KB) PDF (821 KB)

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How HIV Works - Winter 2003

Message: The basic facts about HIV transmission.

Ad for How HIV Works series
Advert 1 JPEG (108 KB) PDF (36 KB)
Advert 2 GIF (91 KB) PDF (34 KB)
Advert 3 GIF (75 KB) PDF (34 KB)
Advert 4 GIF (81 KB) PDF (35 KB)
Advert 5 JPEG (64 KB) PDF (532 KB)
Advert 6 JPEG (114 KB) PDF (525 KB)
Advert 7 JPEG (47 KB) PDF (525 KB)
Advert 8 JPEG (82 KB) PDF (521 KB)

Use Lube - Summer 2003

Message: Use plenty of lube and use it properly.

Ad for Use Lube series
Advert 1 GIF (51 KB) PDF (69 KB)
Advert 2 GIF (60 KB) PDF (76 KB)
Advert 3 GIF (42 KB) PDF (772 KB)
Advert 4 GIF (33 KB) PDF (454 KB)
Advert 5 GIF (41 KB) PDF (801 KB)
Advert 6 GIF (46 KB) PDF (776 KB)

Sex Tips - Spring 2003

Message: Gay sex tips for boyz.

Ad for Sex Tips series
Advert 1 JPEG (45 KB) PDF (1.11 MB)
Advert 2 JPEG (42 KB) PDF (983 KB)
Advert 3 JPEG (44 KB) PDF (982 KB)
Advert 4 JPEG (46 KB) PDF (926 KB)
Advert 5 JPEG (70 KB) PDF (515 KB)


Express Yourself - Winter 2002

Message: Your arse, your rules!

Ad for Express Yourself series
Advert 1 JPEG (43 KB) PDF (49 KB)
Advert 2 JPEG (45 KB) PDF (52 KB)
Advert 3 JPEG (49 KB) PDF (56 KB)
Advert 4 JPEG (29 KB) PDF (36 KB)
Advert 5 JPEG (29 KB) PDF (36 KB)
Advert 6 JPEG (30 KB) PDF (38 KB)
Advert 7 JPEG (29 KB) PDF (37 KB)
Advert 8 JPEG (38 KB) PDF (45 KB)

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Condoms: Just As Safe - Autumn 2002

Message: Normal thickness condoms are just as safe as extra thick ones, as long as they have the British Standards Kite Mark.

Ad for Condoms Just as Safe series
Advert 1 JPEG (148 KB) PDF (136 KB)
Advert 2 GIF (60 KB) PDF (33 KB)
Advert 3 GIF (52 KB) PDF (29 KB)
Advert 4 GIF (52 KB) PDF (32 KB)
Advert 5 GIF (50 KB) PDF (26 KB)


You Can't Spot Them All - Spring 2002

Message: You won’t always be able to guess other people’s HIV status.

Ad for You Cant Spot Them All series
Advert 1 JPEG (227 KB) PDF (86 KB)
Advert 2 JPEG (208 KB) PDF (230 KB)






Relationships - Autumn 2001

Message: Support for men in relationships.

Ad for Relationships series
Advert 1 JPEG (351 KB) PDF (269 KB)
Advert 2 JPEG (390 KB) PDF (83 KB)
Advert 3 JPEG (423 KB) PDF (1.55 MB)




Enjoy Fucking - Summer 2001

Message:How to reduce the risk if you fuck without condoms.

Ad for Enjoy Fucking series
Advert 1 JPEG (61 KB) PDF (71 KB)
Advert 2 JPEG (98 KB) PDF (98 KB)
Advert 3 JPEG (74 KB) PDF (83 KB)

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