GMFA's health promotion press campaigns

GMFA produce advertising campaigns which address a broad spectrum of HIV-prevention issues. Up until 2007, GMFA held the contract for developing HIV-prevention adverts for gay men in London.

Independent evaluation showed that, on average, London's gay men were more likely to recognise GMFA's HIV prevention campaigns than those of any other agency. While the majority of GMFA's campaigns were funded to reach men in London, National recognition data conducted between 2004 and 2006 showed that they were also successful at reaching a wider national audience.1

GMFA's campaigns reach up to 47% of the gay population in the UK, and average around 30% coverage.2 In London, GMFA campaigns reach up to 60% of the gay population and on average achieve 44%.3 This makes GMFA the most reliable agency at reaching gay men within London and the UK.

All of GMFA';s mass media campaigns consist of advertisements placed in the gay community press and are backed up by further information on our website. Many of the campaigns also feature web banner advertising which appears on gay social-networking and dating sites.

GMFA continues to develop national mass media campaigns aimed at gay men, including men with HIV and Black gay men.

Click to see GMFA's HIV-prevention mass media campaigns and campaigns for HIV-positive gay men.

References:

1 Evaluation of HIV Prevention Campaigns Targeted at Gay Men. Sigma Research. 2004-2006.

2 Evaluation of HIV Prevention Campaigns Targeted at Gay Men. Sigma Research. 2004-2006.

3 Evaluation of HIV Prevention Campaigns Targeted at Gay Men. Sigma Research. 2004-2006.